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This is the 7" 2X Shad from BM Customs. This 7" Shad is made from Cedar and has 5/0 Mustad Hooks. This has a great shad wobble and will dive to depths of 25'. This 7" 2X Shad will troll to speeds over 5 MPH. The 7" 2X Shad is 6 3/4" long (8 1/2" w/lip) and weighs 2.2 oz.